Skip to content

Programs : Brochure

This page is the brochure for your selected program. You can view the provided information for this program on this page and click on the available buttons for additional options.

GEO: Advertising and Public Relations in Chile (Directory Program)

Print  Save 

  • Locations: Vina del Mar, Chile
  • Program Terms: Summer
  • Homepage: Click to visit
  • Program Sponsor: GEO (Global Education Oregon) 
Fact Sheet:
Fact Sheet:
Click here for a definition of this term Language of Instruction: English Click here for a definition of this term Class Status: 2-sophomore, 3-junior, 4-senior
Housing Options: Homestay Click here for a definition of this term Areas of Study: Advertising, Journalism, Public Relations
Program Type: Study Abroad Minimum GPA: 2.5
Program Description:

GEO Header

Advertising and Public Relations in Chile

The Advertising and Public Relations in Chile is a six week program designed to give students a better understanding of trans-national media in a Chile context. The program includes a Global Culture course and a Global Campaign Strategies course which are tailored to the Chilean context and focus on the Chile wine industry as a case study. Students will learn how Chilean marketers appeal to consumers globally. Designed for students in media studies, advertising, public relations, and journalism, this program will teach you how to construct campaign and media messaging that is intended for domestic, regional and trans-national audiences. The Global Culture course and Global Campaign Strategies course are taught in English by Professor Chris Chavez of the University of Oregon's School of Journalism and Communication.  Included in the program are trips to regional cities, vineyards, and cultural sites.

The program is based in Viña del Mar, located on Chile's Pacific Coast. Viña del Mar is known for it's beautiful landscape and parks and is connected by bus to some of Chile's largest cities, like Valparaiso and Santiago.

GEO program fees cover tuition, housing, excursions, books and course materials, and on-site orientation. Insurance and a 24-hour emergency service are also included. For information on scholarship funding, please visit the Scholarships page on our website.

To find out more about GEO (Global Education Oregon) study abroad programs:

Visit our website: geo.uoregon.edu
Call us at: (541) 346-3207
Email us at: geoinfo@uoregon.edu
Follow us on Instagram and Twitter
 
TO APPLY TO GEO, CLICK HERE